Early 2020, COVID stalled all revenue for Dickey Broadcasting’s 680 The Fan, Atlanta’s first and preeminent sports radio station with a growing reputation in the Southeast as the home for everything Georgia sports. Nick Constantino, VP of Business Development, said, “COVID changed the business. We’re a sports station, and there were no sports, and no one was sitting in their car listening to the radio. We lost several sources of revenue and had no way to compensate for it.”

As a Certified Google Publishing Partner, the Frankly Media team utilized access to the newest advertising technologies and an extensive background and connections in direct and programmatic advertising to improve Newsweek’s visibility and optimize their in-house operations.

• Grew digital audience from 60,000 monthly page views to 500,000
• Greater station reach, with 60 million monthly impressions
• Monetization opportunities for podcasting, influencer-brand deals, and live-listener interaction
• Provided programmatic relationships originally unavailable to Dickey Broadcasting