With the seemingly constant changes in technology and viewer behavior, it is essential that traditional TV broadcasters go where their audience is. Because content is your most valuable asset, reaching current and prospective viewers is key to driving that value upward. Maximizing advertising revenue can be accomplished with an expanded audience and increased engagement.

The ability to deliver your live and on-demand video content efficiently and quickly is key. Today’s news is delivered in real time through web, mobile, OTT, and social platforms. Reaching your audience along with targeted advertising creates a dynamic business model while leveraging existing assets and resources. With Frankly’s cloud-based digital publishing platform, you’re suddenly able to scale your revenue by integrating a digital workflow into your traditional business model.